SparkAnglesWalk into every sales call with something valuable to say about their industry.
The best sales conversations start with insight, not pitch. When you can open with "I saw this news this morning and immediately thought of you"—that is a different conversation. SparkAngles generates sales angles from every relevant article so your team always has a fresh, specific reason to reach out.
How It Works
News arrives scored for your business
Each morning, industry news relevant to your business and prospects appears in your feed with relevance scores.
AI generates sales positioning angles
The sales positioning section translates industry news into specific talking points relevant to your prospects and their pain points.
Your team uses in outreach
Use the talking points in outreach emails, LinkedIn messages, or sales calls. Every conversation starts with real industry insight.
Example Sales Positioning
Article: "CFOs Report Digital Transformation Budget Increases 35% in 2026"
Sales Positioning:
- • For Accounting Firms: "We're seeing CFOs reallocate budgets to automation. That means more companies are looking to streamline financial processes. Have you talked to your clients about where they're investing their digital budget?"
- • For Enterprise Software: "Digital transformation budget is flowing. Decision makers are moving faster on technology investments. If your platform helps CFOs automate, this is the window to reach them."
- • For Consulting: "Budget increases mean transformation initiatives are moving from planning to execution. Companies need advisory now more than ever."
Questions
How does SparkAngles help with sales outreach?
SparkAngles generates sales positioning angles from relevant industry news daily. Instead of generic outreach, your team opens with 'I saw this news this morning and thought of you' — with specific context about how that news affects their business.
Can different sales reps use the same insights?
Absolutely. The insights are industry-specific, so all your reps see the same relevant news and talking points. This creates consistency across your team while still allowing personalization for each prospect.
How much time does this save my sales team?
Most sales teams spend hours per week researching talking points and industry context. SparkAngles delivers that pre-researched, contextualized, and ready to use. Average time savings: 3-5 hours per week per rep.