SparkAnglesPerplexity answers questions. SparkAngles answers the question you ask every morning without asking it.
Perplexity is exceptional at answering questions with sourced, real-time information. But it is reactive — it only works when you ask. SparkAngles is proactive — it monitors the news landscape specific to your business every single day and delivers structured intelligence before you even open your laptop.
Reactive vs Proactive Intelligence
Perplexity: Reactive
Perplexity waits for you to ask a question. You open the app, think of what you want to know, write a prompt, and get an answer. This is phenomenal for on-demand research — when you're trying to understand a specific topic or need sourced information right now. The dependency is on you to recognize what you need to know.
SparkAngles: Proactive
SparkAngles doesn't wait for you to ask. Every morning it scans hundreds of news sources, scores articles for relevance to your specific business, and delivers a curated set of insights with structured analysis already written. You don't have to recognize what matters — the system does it for you.
| Dimension | Perplexity | SparkAngles |
|---|---|---|
| Delivery model | Reactive — requires your prompt | Proactive — automatic daily delivery |
| Business profile | No business context | Built around your specific company |
| Industry focus | General knowledge | Your industry and competitors only |
| Structured output | Unstructured conversational response | Five structured ready-to-use sections |
| Sales angles | No | |
| Client-ready content | No | |
| Price | Free to $20/month | From $49/month |
Who Still Needs Perplexity
Perplexity is exceptional for on-demand research. If you need to understand a specific trend, research a competitor's product, fact-check a claim, or dig deeper into a topic right now, Perplexity is better than SparkAngles. It gives you sourced answers immediately. SparkAngles is for your daily insights on what matters to your business. The tools solve different problems — use both.
Questions
Perplexity gives me sourced answers. Isn't that better?
For on-demand research, yes — Perplexity is excellent. But it's reactive. You have to know what you want to ask. SparkAngles is proactive. It monitors your industry and competitive landscape every day and brings you the intelligence before you even think to ask. Different tools for different jobs.
Can I use both Perplexity and SparkAngles?
Yes. Use Perplexity to dig deeper when you want to research a specific topic or get sourced answers to custom questions. Use SparkAngles for your daily insights on what matters to your business. They complement each other.
Is SparkAngles slower to deliver answers than Perplexity?
SparkAngles delivers insights in batch every morning — not real-time. If you need real-time answers to live questions, Perplexity is better. If you need your team updated on what matters to your business every morning, SparkAngles is more valuable.